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Five tiers. Team checks out on this site. Command Centre is sold by conversation and delivered by our team. Three are not built yet and carry no buy button. Prices in GBP, UK VAT added at checkout where it applies, payment by Stripe.
£29/mo
Your own memory. Sovereign, one person, one corpus, your own model key.
Not built yet. It needs per-customer memory that we do not run today. Tell us you want it and we'll email you the day it opens — nothing is charged until then.
£195/mo
We run the full read of your firm and market, then keep watch every month.
Live today, self-serve: £595 Foundation Month, then £195/month. The full offer, with everything the Foundation Month includes, is below.
£1,500/mo
Every number that matters, on one page, every week — drilling to the transaction behind it.
Live with a client today. Delivered by our team, not a self-serve checkout: onboarding maps your chart of accounts by hand, which is most of the cost. Talk to us and we'll scope it for your books.
£2,500/mo
Command Centre, plus your own corpus — individual and company memory, both auditable.
Not built yet. It needs separate memory for each customer, which does not exist today. Tell us you want it and we'll follow up when it's ready — no charge until then.
from £4,500/mo
Agent teams producing signed action cards, with the controls a security review needs.
Not built yet. The agents that would run it can recommend work but cannot yet carry it out. Talk to us and we'll scope it against what exists.
Month one, we do the work: the full read of your firm and market, delivered as onboarding. Every month after, the same questions are re-run and you get a report when your position moves.
£595 Foundation Month → £195/mo after that
Subscription · 30-day money-back on the Foundation Month · cancel any time
The guarantee: 30-day money-back on the Foundation Month, unconditional. Tell us and we refund it in full, no reason needed.
One limit: the Snapshot in your Foundation Month is evaluated by one assistant (Claude), named in the report. Coverage across several frontier models comes with the monthly tracking.
Each piece sells on its own. The free report still needs no card and no account.
£27one-off
Live · bought inside your report
Opens every held-back section of your free report, for good. One payment. No subscription. You pay inside the report, not on a separate checkout page.
90-day refund: if the report does not surface findings your firm would act on, reply to your purchase confirmation and we refund the £27.
£197one-off
Live · self-serve
A block of credits you spend yourself, whenever you want a run. £197 buys 10,000 credits: 66 runs at the current rate of 150 credits a run, around £2.98 each.
If the rate per run changes, the number of runs changes with it. This is you driving the runs, not our team running them for you.
£195one-off
Live
What an AI assistant concludes about your firm against up to three named competitors, and whether your site is built so machines can read it. A branded PDF plus a private web version, by email.
Two limits. It is evaluated by one assistant (Claude), named in the report. It reads your website's content, not live search rankings or review platforms.
In build · not on sale
Reads that re-run on a cadence you choose and report what moved: rival websites, reviews, rivals' ads, your own ad accounts. None runs for customers yet.
The same method, across a vertical, an audience or an estate, with a human research lead. Each is scoped from a written brief and priced before work starts; the “from” prices are floors.
from £2,950
The full method across a whole vertical: up to twenty-five named firms read and compared, the vertical's demand, review climate and assistant answers mapped, and a synthesis of who is winning buyer confidence and why. One commissioned report, briefed to you on a call.
Brief the deskfrom £3,450
A buyer population researched: who they are, how they choose, and what they look for, with buyer archetypes calibrated to that audience rather than our stock five.
Brief the deskfrom £4,950
Your research question, our method. Scoped from a written brief, every figure traced to its source, delivered with a walkthrough.
Brief the deskfrom £1,450
Your own analytics, search-console and CRM data wired into the read, so the public view is tested against your private numbers. Public-data findings stay labelled as such.
Brief the deskfrom £245 /company/month, minimum five
The Team plan run across a group, a franchise or an agency's client roster, with consolidated reporting and a named research contact.
Brief the deskEvidence of the method at this scale is public in the research library. Not sure which your question needs? Spec your research project.
| Feature | Personal£29/mo | Team£195/mo | Command Centre£1,500/mo | Command Centre + Memory£2,500/mo | Enterprisefrom £4,500/mo |
|---|---|---|---|---|---|
| Plan | |||||
| Price | £29/mo | £195/mo | £1,500/mo | £2,500/mo | from £4,500/mo |
| Status today | Not built yet | Live | Live, sales-led | Not built yet | Not built yet |
| How you buy it | Join the list | Checkout on this site | Talk to us | Join the list | Join the list |
| What each tier includes | |||||
| One person, one corpus — nobody else's data mixes with yours. | Included | Not included | Not included | Not included | Not included |
| Bring your own model key; we never hold it. | Included | Not included | Not included | Not included | Not included |
| Sovereign by design, on infrastructure you can audit. | Included | Not included | Not included | Not included | Not included |
| The full deep read of your firm and market, delivered as onboarding. | Not included | Included | Not included | Not included | Not included |
| Monthly tracking with a delta report, across several frontier models. | Not included | Included | Not included | Not included | Not included |
| A quarterly re-run of the full study, so the baseline stays current. | Not included | Included | Not included | Not included | Not included |
| The owner's page: unit economics, breakeven, cost trend, collections. | Not included | Not included | Included | Included | Not included |
| Four drill-downs; every figure traces to its ledger row. | Not included | Not included | Included | Included | Not included |
| Deterministic what-if, and a named weekly sign-off. | Not included | Not included | Included | Included | Not included |
| Your team's memory, held apart from every other tenant, and auditable by you. | Not included | Not included | Not included | Included | Not included |
| SSO, SCIM, audit export, a signed DPA. | Not included | Not included | Not included | Not included | Included |
| Data residency enforced; an on-prem substrate where required. | Not included | Not included | Not included | Not included | Included |
Team, at £195/mo after a £595 Foundation Month. It checks out on this page. Command Centre is live and sold by conversation. Personal, Command Centre + Memory and Enterprise are not built yet; their buttons add you to a list and charge nothing.
So a conversation that starts by email lands on the same names it was sent. Each card states its status: live, sales-led or not built. An unbuilt tier has no buy button.
All prices are in GBP. UK VAT is calculated at checkout where it applies. Payment is by Stripe.
Yes, any time, from your account's billing portal. Access runs to the end of the period you have paid for.
The Foundation Month carries a 30-day money-back guarantee, unconditional: tell us and we refund it in full, no reason needed.
Not yet. Loops are in build. None runs for customers today, so none is sold. When they run in production, this page will list the tiers that include them.
Yes. The free report needs no card and no account.
Run it on your own site. Then decide whether any plan is worth paying for.